The year 2013 saw the reintroduction of the Volkswagen brand into the Philippines, and with the efforts of the Ayala's Automobile Central Enterprise Inc. (ACEI), it has enjoyed moderate sales success. Its lineup initially included the Jetta, Tiguan, Touran, Beetle, Touareg, Polo Notch and Golf. Additions such as the Golf GTI, Golf GTS wagon and Caddy MPV, along with a few novel vehicle offerings such as the Crafter, made for interesting purchase options for the Filipino buyer.
The Jetta and the Golf GTS wagon, which have since been refreshed, have proven to be relative successes for the fledgling car company. A steady rise in dealerships and service centers all over the country also demonstrates the brand's long-term commitment of quality to its customers.