Motorcycle News

These are the stories behind the colors of Harley-Davidson’s 2021 lineup

PHOTO: Harley-Davidson

This year, Harley-Davidson came up with inspirational “color stories” for the paint and bodywork of its upcoming models.

“Color is really powerful because it triggers an emotion,” styling manager Kelly Slank explained in a recent video. “Because it triggers an emotion, it triggers a memory for somebody. We have to be very thoughtful about our development of color because it can be something that’s so personal.”

Days after the American motorcycle company announced its 2021 lineup, which includes the new Street Bob and Fat Boy 114, Slank and VP of styling and design Brad Richards shared the newest concepts in their color palette. They presented ideas like Dark Opulence theme (crimson, deadwood green) and Snake Venom color shift, as well as the Shifting Chroma application and paint jobs commissioned by HD’s Custom Vehicle Operations.

Richards added that color became a really important part of Harley-Davidson’s design story in the mid- to late ’20s: “From that point on, color just exploded at the company. It transformed into self-expression and culture.”

Slank said, “We’ve got this amazing palette that we’re rolling out for MY21, and we’re going to continue to develop and innovate and bring something new and exciting to the consumer.”

In related HD news, Harley-Davidson is set to reveal the Pan America 1250 adventure tourer during an exclusive launch event on February 23.

NOTE: This article first appeared on Minor edits have been made.

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PHOTO: Harley-Davidson
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