For the first time in seven years, the Motorcycle Development Program Participants Association (MDPPA) reported negative sales growth in 2020, primarily due to the economic effects of the COVID-19 pandemic. The MDPPA is made up of the 'The Big Four' Japanese motorcycle manufacturers: Honda Philippines (HPI), Yamaha Motor Philippines (YMPH), Kawasaki Philippines, and Suzuki Philippines.
In its latest industry report, MDPPA recorded a total of 1,206,374 units sold from January to December last year, reflecting a 29.2% decrease from the 1,704,898 units sold in 2019.
Prior to this, the MDPPA had seen a consistent increase in motorcycle sales since 2013. The highest growth rate of 34.4% was recorded in 2016, with 1,125,857 units sold versus 837,591 in 2015. The previous low happened in 2014, with 771,386 units sold compared to 728,357 the previous year.
The biggest loser last year was Kawasaki, whose sales dropped by 43.9% (148,054 units sold in 2020 versus 264,067 in 2019). This was followed by Suzuki with a 41% decrease (122,681 units versus 207,761 in 2019), Yamaha with a 33.8% drop (down 388,315 units from 586,443 in 2019), and Honda with a 15% decrease (547,324 units sold last year compared with 646,627 in 2019).
Last year, HPI took the biggest chunk of the sales pie once again with 547,324 units sold, followed by YMPH with 388,315, Kawasaki Philippines with 148,054, and Suzuki Philippines with 122,681. The best-performing models for the four brands were the Honda Click 125i STD with 185,005 units sold, the Yamaha Mio i 125 S with 112,852, the Kawasaki CT125 with 53,670, and the Suzuki Raider R150 Fi with 47,456.
NOTE: This article appeared on TopBikes.ph. Minor edits have been made.