While most carmakers modified their own vehicles for the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Hyundai chose to team up with some of the biggest names in the aftermarket industry to build six one-of-a-kind models for its display.
"Each year we bring our newest, most exciting custom cars to SEMA through a partnership with aftermarket specialists to create even more options for Hyundai owners," said Michael Deitz, manager of Hyundai's SEMA program. "This year, we chose to bring back the tuner-friendly Genesis Coupe, and debut modifications to our new luxury flagship Equus and 274 horsepower Sonata Turbo, both debuting as 2011 models."
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