Asian Carmakers, the exclusive distributor of BMW vehicles in the Philippines, will unveil the all-new BMW X1 on January 28.
The distributor hopes to attract a niche market of individuals with very active lifestyle for BMW's sport activity vehicle.
"The X1 is for a very new niche. It's an entry-level vehicle that will cater to yuppies, young families and people who are very active," said Asian Carmakers sales director Mariano Cruz, Jr.
The first X1 variant to hit the country is BMW's 2.0-liter 20d that comes with six-speed automatic transmission and the German carmaker's Steptronic system.
The BMW X1 20d promises to deliver an output of 177hp per 4,000rpm and a maximum torque of 350Nm per 1,750rpm.
The BMW X1 had its global launch in 2009. Here are excerpts from various reviews of BMW's SAV:
"So the X1 is yet another accomplished SUV from BMW that will slot into the small SUV market above the VW Tiguan and Ford Kuga. Where its arrival will leave the less well-received X3 is anyone's guess." - VerdictOnCars.com
"Styled more like a tall wagon than boxy off-roader, with better fuel efficiency than many small cars, and with no standout in the compact 4WD segment, this is an X that looks set to mark the sweet spot." - Drive.com.au
"BMW's new X1 is a mixed bag. It looks good, drives well and is priced keenly at the lower end of the range (where most people will buy), but it's ultimately disappointing because it falls short in two important areas: its interior quality is below what we've come to expect of a BMW, and its ride will probably prove too craggy for the majority using it as an urban family car." - CarEnthusiast.co.uk
A review of the BMW X1 23d variant is in the January/February issue of Top Gear Philippines.