The all-new BMW 1-Series and face-lifted X1 will be launched this weekend

The big reveal will be during the BMW Joyfest on February 21-23, 2020
by Leandre Grecia | Feb 17, 2020
PHOTO: BMW
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It’s been almost a year since BMW first revealed the all-new 1-Series and the face-lifted X1. We were honestly growing a bit impatient and were already starting to wonder if these two would make its way to the Philippines at all.

Thankfully we have received confirmation that the two Bimmers will be arriving soon—and by soon we mean this weekend.

SMC Asia Car Distributors Corporation—the official importer and distributor of BMW in the Philippines—will be hosting the BMW Joyfest on February 21 to 23, 2020, at the Bonifacio Global City Activity Center. As mentioned earlier, highlighting the festivities will be the official unveiling of the new 1-Series and X1. We have no details yet on local specs, so we’ll all have to wait a bit more for that.

Continue reading below ↓

During the three-day event, you can also get up close and personal with BMW’s entire local lineup, because test drives for some models will also be up for grabs. Something to expect from events like these are BMW Lifestyle merchandise and, of course, exclusive deals on the latest BMWs.

If you haven’t seen the new 1-Series and X1, click this and this. As far as small premium German cars go, these two models are among the best.

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PHOTO: BMW
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