This is the all-new Ford F-150 destined for the US market

Does it sting?
by Drei Laurel | Jun 26, 2020
PHOTO: Ford
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Guys, say hello to the all-new Ford F-150. Just to be clear, no, this isn’t what was launched in the Philippines a few days ago—that one is now the previous-gen model. While we know it stings for some, it’s worth noting that there’s still no telling how the two generations will stack up against one another.

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Anyway, back to the all-new one. The most noticeable change in design is the face, which flaunts 11 different grille options with trim that eats considerably less into the massive headlights that flank it. Speaking of the grille, it features active shutters for improved aerodynamics.

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The vehicle maintains a traditional full-size pickup body, but it gets new-look lighting units and bumpers, as well as a new hood and larger tires. It also runs on 17- to 22-inch wheels, with higher-end variants getting polished aluminum. 

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Inside, there’s a mix of soft-touch materials and plastics, as well as a massive dashboard with an eight- or 12-inch central touchscreen. There’s also a 12-inch digital instrument that displays drive modes, navigation cues, and other relevant information. Overall, the cabin design is one that evokes toughness, but also manages to give off a cozy vibe.

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This truck comes available with a wide variety of engine options: a 3.3-liter V6, a 2.7-liter EcoBoost V6, a 5.0-liter V8, a 3.5-liter EcoBoost V6, a 3.0-liter Power Stroke V6, and a hybrid powertrain featuring a 3.5-liter EcoBoost V6 engine paired with a 47hp electric motor. All of these come mated to a 10-speed automatic transmission. Exact performance figures for these engines, though, have yet to be revealed by the manufacturer.

Standard safety and convenience features include automatic headlights, auto hold, pre-collision assist with automatic emergency braking and pedestrian detection, and a rearview camera. Higher-end units get more advanced tricks like cross-traffic alert, intelligent adaptive cruise control, a lane-keeping system, and reverse brake assist, among others.

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“We see it as our duty to deliver not just what our customers want and need, but what they might have never thought possible,” Craig Schmatz, Ford F-150 chief engineer, said in a statement. “The F-150 will be tougher than ever, and with fully connected over-the-air updates, it opens up a much wider range of potential enhancements—from system upgrades to feature offerings.”

Expect more information about this truck to surface as it moves closer to launch. Do you wish our market had gotten this instead of what was launched a few days ago? Let us know in the comments.

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PHOTO: Ford
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