Car News

BMW to launch all-electric i3 soon

Later this month, in fact


In August 2011, BMW unveiled its i concept cars, specifically the i3 and the i8, which the German carmaker said it planned to make commercially available in 2013 and 2014, respectively. Well, it seems BMW is right on schedule: It has released a video that says the i3 \"is coming,\" with the unveiling happening on July 29.

The video starts with what looks like a fashion shoot before an on-screen graphic appears, telling us to learn a new German word: Vorfreude. We looked it up and learned that it\'s German for \"joyful anticipation.\" Pretty fitting, really, considering that \"joy\" is BMW\'s current worldwide ad campaign.

So, are you waiting for the launch of the production i3 with joyful anticipation?


If you\'re viewing this on a mobile device and can\'t see the video, please click here.

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