A gold rush is what happens when a precious metal is discovered and an onslaught of miners hurry to relieve it of its home. So, by naming its new color Gold Rush, Dodge is probably hoping buyers will scurry to buy Challengers with similar haste.
It comes as part of a suite of updates for the 2021 Challenger, and joins a palette of colors that also includes Frostbite, Hellraisin, Sinamon Stick, and Go Mango. But of course. It’s available across the range, including the wild Challenger SRT Hellcat and Redeye.
Other tweaks include the fitment of 20-inch wheels on lower rungs of the Challenger ladder, and the availability of the Widebody Package—fitted on the car above—on more specs. You want the Widebody Package...
...but do you want it emblazoned in Gold Rush? Let us know below.
NOTE: This article first appeared on TopGear.com. Minor edits have been made.