Report: Ford dealers can implement a ‘no-resale policy’ for the F-150 Lightning

To prevent buyers from flipping and making a profit on their trucks in the US
by Leandre Grecia | 4 days ago
Ford F-150 Lightning in action
PHOTO: TopGear.com
CAR BRANDS IN THIS ARTICLE
CAR MODELS IN THIS ARTICLE

It’s no secret that the demand for the Ford F-150 Lightning has been insane since the electric pickup was first announced in the US. While that seems like all is well with the Blue Oval now that business is booming, the carmaker now faces a new challenge: resale.

With the supply shortage, initial buyers who’ve been quick enough to get on the reservation list now have the chance to turn a profit and resell their F-150 Lightning units. Ford, however, has apparently devised a way to protect its dealers from, er, having to deal with this scenario.

According to a previous report by Carscoops, Ford has come up with a no-resale policy for F-150 Lightning customers for the first year of ownership. In a more recent follow-up report, the online publication confirmed with Ford Motor Company that dealers have the discretion to implement the policy.

OTHER STORIES YOU MIGHT HAVE MISSED:
Full list: Tentative PH prices of the 2022 Hyundai Tucson, Santa Fe, Creta, and Venue
Here are the rumored PH specs and prices of the Toyota Liteace

Continue reading below ↓

Ford F-150 Lightning in action

Continue reading below ↓
Recommended Videos

The original bulletin from Ford reportedly reads: “In order to prevent the resale of 22MY F-150 Lightning, Ford is offering support for a No-Sale Provision to be signed by the customer at the time of purchase. Dealers may add this language to existing closing forms or create a new standalone document.” This just clarifies that the policy was never mandatory for individual dealers.

Continue reading below ↓

What do you think of this move from Ford? Do you think more car brands and dealerships should follow the same route when it comes to in-demand models?

See Also

Top Gear Philippines is now on Quento! Click here to download the app and enjoy more articles and videos from Top Gear Philippines and your favorite websites.

PHOTO: TopGear.com
  • Quiz Results

  • TGP Rating:
    /20

    Starts at ₱

    TGP Rating:
    /20
    Starts at ₱