According to Isuzu Philippines senior vice president Art Balmadrid, the MU-X sport-utility vehicle is easily the company's best-selling model right now. The executive told TopGear.com.ph that the MU-X is doing so well in our market that we're even outselling Thailand, where the vehicle is being manufactured.
"We were actually surprised that our MU-X sales even increased after the introduction of the Mitsubishi Montero Sport and the Toyota Fortuner in our market," Balmadrid shared with us during a MU-X media drive in Palawan. "I believe it's because the MU-X is positioned and priced very well."
It is understandable, then, that IPC would do everything in its power to protect its cash cow. And the company is doing exactly that with the scheduled release of the 2016 MU-X, which boasts several new features both inside and out.
First off, the top-of-the-line LS-A 3.0L AT variant (both 4x4 and 4x2) receives these addional features: cruise control, hill-start assist, rear spoiler, entertainment system with eight-inch display, new-design instrument meters and multi-information display, and interior garnishes.
IPC is also introducing a manual-transmission version of the LS-A 2.5L 4x2, which is equipped with features worthy of the range-topping LS-A variant, including passive entry, push start/stop system, multi-information display, cruise control, entertainment system with seven-inch display, chrome accents (grille, door handles and side mirrors), 17-inch alloy wheels, and automatic climate control.
At the other end of the spectrum, the base LS 2.5L MT 4x2 now gets the entertainment system with seven-inch display.
A new color, Obsidian Gray, joins the MU-X exterior palette in addition to the existing Cosmic Black (pictured above), Splash White, Silky Pearl White, Titanium Silver and Outback Brown.
Prices have not been announced yet.
The new 2016 MU-X will be formally presented at the "Isuzu 4x4 Action Playground" event on April 21 at SM Mall of Asia. This event will run until April 24. The new MU-X will also be available for test drive at the "Auto Focus Summer Test Drive" event on April 21 to 24, also at SM MOA.