Lexus gives us a glimpse of its new concept car

This will be the first model launched under the company’s new brand vision
by Leandre Grecia | Feb 2, 2021
PHOTO: Lexus
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This... is Lexus’ new concept car. Frankly, we’re not that sure what to make of it.

Is it a coupe? Is it a crossover? Heck, we can’t even say for certain which end of the car this is. That does seem like a sharkfin antenna up top, so this must be the rear we’re looking at. Plus, Lexus usually has its small badge and its signature grille up front, so this has to be the rear.

Anyway, what we know for certain is this: This new concept is what Lexus will be launching under its new brand vision which will be revealed in a few months. Lexus International president and chief branding officer Koji Sato says the big reveal will “mark the beginning of the next generation of Lexus.” Exciting stuff ahead, folks.

“We will launch the first model under our new vision within this year, and we will continue to introduce new models next year and beyond,” Sato said in a statement. “From here on as well, by being considerate of our customers around the world and engaging in car-making that exceeds their expectations, we will continue to take up the challenge of delivering happiness to all people who come into contact with Lexus. I look forward to sharing more with you soon.”

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Looking forward to seeing what Lexus has in store in the near future? We know we are.

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PHOTO: Lexus
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