In November, we were in Thailand for the ASEAN market launch of the upgraded Chevrolet Colorado with the more powerful 2.5- and 2.8-liter mills. We also reported that the new and improved pickup would officially be available by December 2013.
Chevrolet's local distributor, The Covenant Car Company Inc., has been mum since then, but we cornered the company's marketing specialist, Paolo Zurita, at last night's CAGI Car and Truck of the Year Awards, and asked him about an update in this regard. Apparently, customers are in for a treat.
Unlike the Trailblazer, which saw a price increase of P10,000 for the base 2.5-liter LT 4x2 and P15,000 for the 2.8-liter LTZ 4x4 (along with the introduction of a new 2.8-liter LT 4x2 variant), the price of all three Colorado variants remain unchanged.
This means that customers can now get the new and more powerful Colorado at the same prices: P1,148,888 for the 2.5-liter LT 4x2, P1,468,888 for the 2.8-liter LTZ 4x4 (MT), and P1,538,888 for the 2.8-liter LTZ 4x4 (AT). Just like their less powerful, slightly older selves.
So, will you buy the newly crowned but slightly more expensive Truck of the Year, or will you go for the more powerful and just a little more affordable Chevrolet Colorado?