It looks like the sudden influx of more affordable Chinese-made crossovers may have claimed its first casualty.
Suzuki Philippines has announced that it is discontinuing select variants of the Vitara subcompact crossover. In a company sales memo circulating online, it said that it would stop importing units of the Vitara GLX and GL+.
The Vitara GLX retails for P1,158,000 while the GL+ carries a P1,038,000 price tag. Both pack a 1.6-liter in-line-four that produces 115hp and 156Nm of torque.
“Please be advised that starting February 2020, Suzuki Philippines Inc. will stop the importation of MC Vitara 4x2 GLX AT and Vitara 4x2 GLP variants,” the memo reads. “Tax and pricing are no longer competitive to continue the said variants and the influx of cutthroat competition of China brand in a similar category.”
“Inventory of the said variants will still be available on a limited basis,” the company added, saying it would also introduce a new variant to replace the outgoing ones. Expect this announcement in the coming days.
We reached out to Suzuki Philippines for comment, and according to the company, it’s true. It did, however, add that while it is stopping the importation of the Vitara GLX and GL+ variants, it will continue selling them for the next two to three months.
This news comes as a bit of a shock considering these units were only introduced about three months ago. Chinese brands like MG and Geely are really making their presence felt. Do you think Suzuki Philippines is making the right call?