Think the one-off will.i.AMG’s got that boom boom boom?

“It was always a dream to own a Mercedes”
by Ollie Kew | May 14, 2022
Music artist will.i.am’s will.i.AMG one-off Mercedes-AMG GT 4-Door
PHOTO: TopGear.com
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He’s done it again. Black Eyed Peas frontman will.i.am already has a custom hot rod, a modded Tesla, and even a future-fied DeLorean, but we gotta feeling you’ll have opinions about his new car: the will.i.AMG.

It’s a collaboration with the Mercedes go-faster division, and is based on the AMG GT 4-door sedan. However, as you can see it no longer has four doors. It has two, enormous backwards-opening doors.

Music artist will.i.am’s will.i.AMG one-off Mercedes-AMG GT 4-Door

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Up front, we’ve got the face of a G-Wagen. The flanks feature huge vent cutouts. And the Mercedes-Benz badge? Gone, replaced with a bear motif. It’s apparently inspired by the noise of the 4.0-liter bi-turbo V8, and is a logo that was featured on a ‘Bear Witness’ line of clothing and accessories that went on sale in Merc’s premises in Miami and online. Some of the proceeds will go to will.i.am’s charity foundation.

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The car’s been put together by West Coast Customs, and revealed in Miami ahead of last week’s Formula 1 race. Mr iam says the car’s ‘mission’ is to help people from disadvantaged communities gain access to careers in science, technology, engineering, arts, and math. Though how exactly a unique 600hp supercar owned by a wealthy rapper does that isn’t quite clear yet.

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Music artist will.i.am’s will.i.AMG one-off Mercedes-AMG GT 4-Door

will.i.am said: “I grew up in a ghetto. I grew up with hip-hop. I watched legendary hip-hop artist rap about Mercedes, so it was always a dream to own a Mercedes. For a lot of inner-city kids, owning a Mercedes is a symbol of progress and advancing out of struggle.

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“Now I’ve reached my goal and pushed even higher by reimagining and creating my own vision of an AMG model. But I didn’t touch the engine, because AMG really does make the best engines. The story of the founders of AMG truly inspires me and it is energising to collaborate with like-minded people who also seek continuous improvement.”

Well, that’s what he says. What about you?

NOTE: This article first appeared on TopGear.com. Minor edits have been made.

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PHOTO: TopGear.com
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