Eterniti receives first five orders for its Artemis 'super SUV'

Proof that money does not equal taste?
May 16, 2012 Philippine Car News - Eterniti receives its first five orders for its Artemis ‘super SUV’

Eterniti Motors has just recorded its first sales as five orders for its Artemis "super-SUV" were placed at the recently concluded Auto China show in Beijing.

According to the British-based boutique luxury carmaker, all five buyers are from China, with four of the orders for the standard-specification Artemis priced at £210,000 (roughly P14.45 million), while one was for a fully bespoke version, the final price for which will depend on the customer's final specification requirements. Eterniti also claims that, during the show, it has received serious inquiries for the Artemis "from customers based in Italy, Spain, the USA and Australia."

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"We were really pleased with the response, especially as the cars displayed in Beijing were running prototypes rather than dedicated show cars, and the quality and detailing will be far superior in full production," said Eterniti's global sales director, Marcus Kenny. "The Artemis was accepted as the most luxurious SUV yet available, and Asian customers were delighted with the twin rear pilot seats and legroom, which means that they can both either be chauffeured or drive the car for fun. In addition, the price in China is very competitive, representing a premium of only around 30 percent over the country's best-selling luxury SUV, the Porsche Cayenne, equipped to the maximum specification available."

Eterniti hopes to sell 30 to 40 vehicles this year, with the first customer cars scheduled to be delivered to their respective owners later this year.

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