DTI safeguards: Ford PH raises prices of Ranger and Territory

Were you planning to buy one?
by Drei Laurel | Mar 2, 2021
PHOTO: Sharleen Banzon
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Ford Philippines is the latest local car manufacturer to raise prices because of the Department of Trade and Industry’s (DTI) new car-import safeguard duties.

Only the Ford Ranger and Territory are affected by this move—a handful of variants for the former, and only Trend units for the latter. The price increase ranges from P78,000 to P85,000 per unit, and Ford says it will be taking on a partial amount of the DTI’s required cash bond (either P78,400 or P123,200, inclusive of VAT, depending on whether the unit is a passenger car or a light commercial vehicle) to soften the blow for customers.

The following prices are already in effect at dealerships. Look:

Model Price increase New price
Ranger 2.0L Wildtrak 4x2 AT P85,000 P1,540,000
Ranger 2.2L FX4 4x4 AT P94,000 P1,510,000
Ranger 2.0L Wildtrak 4x2 MT P90,000 P1,480,000
Ranger 2.2L FX4 4x4 MT P94,000 P1,450,000
Ranger 2.2L FX4 4x2 AT P64,000 P1,380,000
Ranger 2.2L XLT 4x2 AT P94,000 P1,330,000
Ranger 2.2L FX4 4x2 MT P64,000 P1,320,000
Ranger 2.2L XLS 4x4 MT P123,000 P1,304,000
Ranger 2.2L XLT 4x2 MT P123,000 P1,299,000
Ranger 2.2L XLS 4x2 AT P123,000 P1,215,000
Ranger 2.2L XLS 4x2 MT P93,000 P1,155,000
Territory 1.5L EcoBoost Trend CVT P78,000 P1,277,000

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There’s no mention of a refundable bond (like with Toyota Motor Philippines and Isuzu Philippines) that will be returned to customers if the DTI eventually opts not to enforce the safeguard measures, so it appears this move is a legitimate price increase. Just something to keep in mind.

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The intent behind the new measure’s imposition is to bolster the country’s local car manufacturing scene, but both the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and Association of Vehicle Importers and Distributors (AVID) have stressed that the move will only harm the auto industry. Which side are you on here?

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PHOTO: Sharleen Banzon
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