Ford Philippines is the latest local car manufacturer to raise prices because of the Department of Trade and Industry’s (DTI) new car-import safeguard duties.
Only the Ford Ranger and Territory are affected by this move—a handful of variants for the former, and only Trend units for the latter. The price increase ranges from P78,000 to P85,000 per unit, and Ford says it will be taking on a partial amount of the DTI’s required cash bond (either P78,400 or P123,200, inclusive of VAT, depending on whether the unit is a passenger car or a light commercial vehicle) to soften the blow for customers.
The following prices are already in effect at dealerships. Look:
| Model | Price increase | New price |
| Ranger 2.0L Wildtrak 4x2 AT | P85,000 | P1,540,000 |
| Ranger 2.2L FX4 4x4 AT | P94,000 | P1,510,000 |
| Ranger 2.0L Wildtrak 4x2 MT | P90,000 | P1,480,000 |
| Ranger 2.2L FX4 4x4 MT | P94,000 | P1,450,000 |
| Ranger 2.2L FX4 4x2 AT | P64,000 | P1,380,000 |
| Ranger 2.2L XLT 4x2 AT | P94,000 | P1,330,000 |
| Ranger 2.2L FX4 4x2 MT | P64,000 | P1,320,000 |
| Ranger 2.2L XLS 4x4 MT | P123,000 | P1,304,000 |
| Ranger 2.2L XLT 4x2 MT | P123,000 | P1,299,000 |
| Ranger 2.2L XLS 4x2 AT | P123,000 | P1,215,000 |
| Ranger 2.2L XLS 4x2 MT | P93,000 | P1,155,000 |
| Territory 1.5L EcoBoost Trend CVT | P78,000 | P1,277,000 |
There’s no mention of a refundable bond (like with Toyota Motor Philippines and Isuzu Philippines) that will be returned to customers if the DTI eventually opts not to enforce the safeguard measures, so it appears this move is a legitimate price increase. Just something to keep in mind.
The intent behind the new measure’s imposition is to bolster the country’s local car manufacturing scene, but both the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and Association of Vehicle Importers and Distributors (AVID) have stressed that the move will only harm the auto industry. Which side are you on here?
