BMW Motorrad dealerships aren’t anything like your run-of-the-mill showrooms. Often, they’re places where visitors—BMW owners or otherwise—can have a good time lounging around and checking out the brand’s latest bikes.
There’s another one that’s set to open in the north, and it’s exactly that: Premier Motorrad. This new facility, however, is set to be one of the biggest BMW Motorrad showrooms in the country.
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Premier Motorrad is located at the LausGroup Complex right beside the Premier Cars dealership. Of course, this is also operated by LausGroup. BMW Motorrad Philippines recently took us out on a quick out-of-town ride to get a glimpse of this upcoming facility.
The massive showroom has enough space to house the entire BMW Motorrad lineup. There will also be a dedicated area in the showroom for BMW’s heritage bikes such as the R18 and the R nineT. There’s also a mezzanine for customers to lounge around with fellow BMW fans and customers when they visit the showroom.
The facility also has a dedicated releasing area right near the facade, as well as a fully air-conditioned service area. Said area also houses a separate assembly station where bikes will be prepped prior to release.
There wasn’t much to see yet during our visit, but it surely is shaping up to be quite a pretty showroom. The facility will be opened on August 17, the birthday of LausGroup’s late founder Levy Laus. We’ll definitely pay a visit once this new dealership’s finally up and running.
More photos of LausGroup’s upcoming BMW Motorrad showroom:
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