Don't call upcoming Rolls-Royce SUV a, well, SUV

Because it's neither sporty nor utilitarian
by Patrick Everett Tadeo | Mar 28, 2015
CAR BRANDS IN THIS ARTICLE Philippine Car News - Don’t call the upcoming Rolls-Royce SUV and SUV

In February, we reported that Rolls-Royce was coming out with an SUV. As expected, the British luxury car brand refuses to call it as such.

"Rolls-Royce is neither sporty nor is it utilitarian," Rolls-Royce Motor Cars regional director for Asia-Pacific Paul Harris told during the opening of his marque's permanent showroom in the Philippines. "So to call it an SUV is inaccurate. At Rolls-Royce, we call it a 'go-anywhere vehicle' for now because that’s what it is: a vehicle that can go anywhere."

Harris also brushed off the notion that the vehicle was a reaction to Bentley coming out with the Bentayga.

"The plan for the go-anywhere vehicle has always been talked about within Rolls-Royce," Harris shared. "It was the direction the market was going, so it was only natural that Rolls-Royce would eventually enter that market as well."

As for the vehicle's name, Harris would only say that the internal codename for it is Cullinan, a famous diamond from which two stones in the crown jewels of the United Kingdom were cut.

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With the kind of opulence the Rolls-Royce brand is known for, we won’t be surprised if the production version of the Cullinan "go-anywhere vehicle" will cost like a rare gem.

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