Tire brand Firestone is now back in PH, showcases new product

by Tracy Carpena | Mar 19, 2018

A 118-year-old American tire company has returned to the Philippines.

The official distributor of Bridgestone tires in the country, Philippine Allied Enterprises Corporation (PAEC), has brought back tire brand Firestone to our market. In case you've forgotten, Firestone has been a subsidiary of Japanese tire brand Bridgestone since 1988.


"The iconic Firestone is back, and it's here to last," declared PAEC CEO and president Marc Tagle during the media luncheon. At the same event, PAEC unveiled the FS100 touring tire for subcompact and compact cars.

The FS100 is said to "provide good grip in both wet and dry road conditions." Its sidewall has been reinforced to protect it from cuts against normal road debris. To address safety during wet braking, the FS100's wide main grooves and highly slanted diagonal slits help scatter water.

PAEC's AVP for sales, Steven Tagle, also underscored the tire's "envelope ply construction" at the launch. "When the tire moves, it's quieter and it stretches a lot better than tires of single-ply construction," he said. In other words? It is durable and promises a smooth ride.

The tire is offered in sizes 14 to 16 for Honda's Brio, City, Civic and Jazz, Mazda's 2 and 3, Mitsubishi's Mirage, the Nissan Sylphy, the Suzuki Swift, and Toyota's Corolla Altis, Vios and Yaris. "We don't want to eat into the Bridgestone market," Steven Tagle added.

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Soon to be available is a truck tire for fleet and bus operations, the FS555 truck tire steel radial, which is available in 11R225 and 1000R20 sizes. Not much detail is available yet, but this tire is suitable for highway and regional country roads.

Firestone tires are available all throughout the Philippines in the following cities:

Region Shop City/Province
NCR Alpha Performance Marikina
FB Ladao Quezon City
AutoActive Quezon City
Tire Wizard Pasig
Garage Plus San Juan
MBBCI Muntinlupa
Gatchalian Tan Paranaque
Luzon Yormine Rizal
Jocar Bulacan
Windtunnel Clark, Pampanga
GNS Pangasinan
Motorhub Nueva Ecija
Transworld Ilocos
LSIT Batangas
Towerking/Tirestar Batangas
Serapio Bicol
Legazpi Tire Depot Bicol
Alpha One Cavite
Bethro Quezon Province
Visayas Highway Tire Supply Bascolod
Buen Viaje Tire Iloilo
Mindanao Le Tires Koronadal
Le Tires General Santos
Mega Wheels Center Pagadian
Lomex Car Iligan
Echo Wheels Marketing Butuan
Mega Ultra Sales Surigao


Welcome back, Firestone!




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PHOTO: Tracy Carpena
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