Ford PH has a new managing director

A 21-year industry veteran
by Drei Laurel | Nov 24, 2015

Lance Mosley

Ford Philippines has found itself a new managing director. Ford Asia Pacific retail marketing director Lance Mosley will be replacing Kay Hart, who was recently appointed to take on the role of Asia Pacific advanced consumer marketing director.

Mosley, a 21-year industry veteran, will be assuming his new position effective December 1st this year. He will be reporting directly to Ford ASEAN president Mark Kaufman, and is expected to build upon the American carmaker's record sales in 2015, as well as the continued expansion of the company's dealership network.

Kaufman expressed his excitement over Mosley's new assignment, while at the same time thanking Hart for her dedication to the Philippine market during her time here.

"We are thrilled to welcome Lance to his new role," Kaufman said in a statement. "With his proven experience and leadership in marketing and sales, we are confident that he will continue to build the momentum of our success and growth in the Philippines. We thank Kay for her leadership and dedication in growing our business in the Philippines to record heights, and for bringing the Ford brand closer to more Filipinos. We wish her only the best in her new role."

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Hart, who will now be based in Dearborn, Michigan, guided Ford to record sales, and expanded the company's dealer network to over 40 locations during her tenure in the Philippines. She also led the establishment of Ford Academy Philippines, a program that provides assistance and training to all dealership staff.

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It looks like Lance has some pretty big shoes to fill. But with his experience, along with Ford's lineup of best-selling vehicles at his disposal, he shouldn't have any trouble continuing the brand's success in our market.


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