Toyota’s Gazoo Racing mascot is downright adorable

In Japanese, the word ‘issho’ means to come together
by Drei Laurel | Sep 8, 2021
PHOTO: Toyota
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The GR Supra, the GR Yaris, the GR 86—you would expect that a mascot representing these vehicles would be something edgy, perhaps even aggressive-looking. These nameplates, after all, are arguably the pinnacle of consumer-level Toyota performance.

Well, say hello to GR Issho. Over in the UK, GR and GR Sport models are offered with this cute little guy to keep owners company.

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In Japanese, the word ‘issho’ means ‘to come together.’ The brand says it went with the name as it’s a representation of its mission to “build close relationships with its customers.”

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The company added that little GR Issho here is designed to be placed inside the car’s cupholders, but we suggest finding a way to plant this dude near the rear windshield. Because nothing rubs in being left in the dust like a cute little robot waving at you as a GR car drives off into the distance.

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Since GR Issho is offered with GR vehicles, you really only have a couple of choices if you want to nab one. Again, that’s the GR Supra and the GR Yaris, as well as the likes of the CH-R GR Sport and Corolla GR Sport.

We dig the choice. Adorable robot with a screen for a face? It’s very Japanese and right in line with all things Toyota. Do you think the brand should have gone with a different look for this Gazoo Racing mascot, though?

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PHOTO: Toyota
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