Report: Harley-Davidson is exiting India’s motorcycle market

The brand is ceasing sales and production in the country
by Drei Laurel | Sep 25, 2020
PHOTO: Harley-Davidson

Looks like the Indian motorcycle market, one of the biggest on the planet, will have one less brand to choose from soon.

According to a report by Nikkei Asian Review, Harley-Davidson has announced that it will soon exit India following lackluster sales in the market, ceasing manufacturing and sales operations and closing its Bawal production facility. The news broke following a filing to the US Securities and Exchange Commission by the motorcycle brand.

The Milwaukee-based motorcycle manufacturer, famous for its big bikes and American heritage, had been in the market for a decade already but struggled to cement its presence in the country. During that period, the brand reportedly sold just 25,000 units in the country—a fraction of what it moved in the US earlier in 2019.

The report adds that just before deciding to cut its losses and leave India, Harley-Davidson slashed the price of the Street 750—its bestselling model—from 534,000 Indian rupees to just 469,000 rupees (P308,400).

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Just two years ago, the company shared plans to develop small-displacement models for the Asian market. It looks like India will no longer get a taste of these offerings when, or if, they push through.

Harley-Davidson’s exit from India is hardly the only problem on the company’s plate at the moment. The manufacturer was already facing a drop in sales in the US even prior to the COVID-19 pandemic. Do you think the company will bounce back from its recent struggles anytime soon?

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PHOTO: Harley-Davidson
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