The refreshed Civic, the all-new Brio, and the facelifted BR-V—these models show Honda’s aggressive approach in 2019. But having a strong model lineup isn’t enough to dominate the market—putting up more dealerships help, too.
Honda Cars Philippines (HCPI), Honda’s automobile business unit in the Philippines, broke ground on its latest dealership in Las Piñas City on April 12, 2019. The new Honda Cars Las Pinas, to be led by Rizal Autozone group general manager Anne Pili, will operate the full sales and service functions of the facility. It will feature Honda’s latest product lineup and complete vehicle service offerings, including general repair, preventive maintenance, and body-and-paint repair. Operations are set to begin by the second quarter of 2020.
The groundbreaking ceremonies were attended by HCPI president and general manager Noriyuki Takakura, dealer business division head Noel Barachina, and sales division head and spokesperson Atty. Louie Soriano. Also present were LICA principals Rene Limcaoco and Tey Sornet.
“We are truly honored to be given the chance to extend HCPI’s commitment of providing outstanding customer satisfaction through delivering innovative products and services for every Filipino family,” says Atty. Soriano.
If you’re one of the Honda owners from south of the metro, let us know what you think.