Hyundai’s drive-in concert could be a preview of future music festivals

This is how you gather a thousand people while enforcing social distancing
by Leandre Grecia | May 25, 2020
PHOTO: Hyundai
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Hyundai may have given us a glimpse of what’s to come once this pandemic is over, as it just recently held the ‘Stage X Drive-in Concert’ in Seoul, South Korea.

Stage X, which is now in its second year, is a music festival hosted by Hyundai Motorstudio. The event lasted for three days, and a daily average of 300 cars drove in to enjoy the festivities. 

Hyundai stressed that numerous safety measures were put in place, and that its event was fully-compliant with government-issued guidelines. In total, more than 1,000 people were said to have attended this year’s showcase, and all of them were able to maintain a safe distances from each other by staying within the comfort of their respective vehicles.

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This year’s performances featured several K-pop and indie music acts like Tae Woo Kim, Ailee, Se So Neon, Moon Band, and Sultan of the Disco. The Korean cast of the Broadway musical 42nd Street and the Nanse Gum-led New World Philharmonic Orchestra also performed during the event.

“Given the challenging times we live in and the limitations we will face going forward, it was important for us to find ways to celebrate culture and shared experiences safely,” said Hyundai Motor Company vice president and head of global experiential marketing Cornelia Schneider. “The times call for new ways of doing things, and we will continue to find innovative ways to empower our customers with cars.”

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We ourselves have wondered whether or not drive-in movie theaters should make a comeback post-pandemic. What do you think? Do you reckon this is what things will look like in the new normal?

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For more of our stories on the ongoing crisis, click here. For the latest news and updates on COVID-19, check out reportr.world/covid-19.

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PHOTO: Hyundai
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