McLaren won't enter the SUV market. Here's why

McLaren boss Mike Flewitt explains
by Vijay Pattni | Sep 3, 2018


Famously, McLaren has refused to join the SUV crowd; refused to join the likes of Porsche, Lamborghini, Bentley, Aston Martin, and so forth. This hasn’t changed.

“There’s more than enough SUVs in the world,” McLaren boss Mike Flewitt tells TopGear.com. “and we don’t need another one. That’s sort of the flippant side."

But the reasoning is a little deeper than that.

“Effectively when we look at products – and we’re always looking at product concepts – is that there are three measures. One is around the brand, one is around the technology, and the other is around the financials.

“So, the brand: an SUV is only going to dilute the McLaren brand. Our brand and heritage is motorsport and great drivers’ cars. SUVs are great, they have their place, but they’re not great drivers’ cars. They utterly dilute the driving experience so it makes no sense,” he said.

On the engineering side of things, he noted how “a great many” of the big, luxury SUVs were all made by the same group, sharing the technology to make their own 4x4s fit the character of each brand.

“Nothing wrong with them,” Flewitt said. “but we don’t have a technology set that suits an SUV, so we’d be starting from scratch.

“And we’re not arrogant to think we can go up against the Range Rovers and Cayennes of this world with a better can than them overnight,” he said.

Continue reading below ↓

Third and finally, money. “We don’t have the technology and we’re not going to be first in the market, so what’s the point? You have to invest from scratch and we wouldn’t make any money out of it.

“After all that, why the hell would we do this?” he laughs. The customers too aren’t really chomping at the bit to get a McLaren SUV.

“The customers love what we do,” Flewitt said.

NOTE: This article first appeared on TopGear.com. Minor edits have been made. 

Also Read

View other articles about:
WE RECOMMEND
MORE FROM THE SUMMIT MEDIA NETWORK
SPONSORED CONTENT
PHOTO: TopGear.com
  • Quiz Results

  • TGP Rating
    --/20
    Engine
    --
    Power
    --
    Torque
    --
    Transmission
    --
    Fuel
    --
    1.8 E CVT
    Starts at P1,110,000
    TGP Rating:
    --/20
    Pros
    Light on amenities, Honda kept styling it long after it was done.
    Cons
    Light on amenities, Honda kept styling it long after it was done.
    Verdict
    Honda’s winningest combination comes when you opt for a six-speed manual transmission available in the Civic hatchback Sport, in which …
    Learn More
  • TGP Rating:
    /20

    Starts at ₱

    TGP Rating:
    /20
    Starts at ₱