Mid-year report: Vehicle sales are down in the first half of 2018

No surprises here
by Sharleen Banzon | Jul 25, 2018

To confirm what we all saw coming, fewer people are buying new cars this year versus in 2017, due to higher excise taxes, rising inflation, and increasing fuel prices.

As of June 2018, Philippine vehicle sales have hit an industry total of 192,052 units, based on the consolidated reports from the Association of Vehicle Importers and Distributors (AVID), the Chamber of Automotive Manufacturers of the Philippines (CAMPI), and the Truck Manufacturers Association (TMA). Here’s the breakdown of year-to-date sales and market share per company:

Brand Official distributor Association 2018 YTD sales 2018 YTD market share
Toyota and Lexus Toyota Motor Philippines CAMPI/TMA 73,136 38.081%
Mitsubishi Mitsubishi Motors Philippines CAMPI/TMA 33,506 17.446%
Hyundai Hyundai Asia Resources AVID 15,957 8.309%
Nissan Nissan Philippines CAMPI/TMA 13,222 6.884%
Ford Ford Group Philippines CAMPI/TMA and AVID 12,508 6.513%
Honda Honda Cars Philippines CAMPI/TMA 12,017 6.257%
Suzuki Suzuki Philippines CAMPI/TMA and AVID 9,455 4.923%
Isuzu Isuzu Philippines CAMPI/TMA 7,910 4.119%
Foton Foton Motor Philippines CAMPI/TMA 2,208 1.150%
Chevrolet The Covenant Car Company AVID 2,130 1.109%
Mazda Bermaz Auto Philippines CAMPI/TMA 1,830 0.953%
Subaru Motor Image Pilipinas AVID 1,611 0.839%
Kia Columbian Autocar Corporation CAMPI/TMA 1,351 0.703%
Volkswagen Automobile Central Enterprise CAMPI/TMA 805 0.419%
Mercedes-Benz, Chrysler, Jeep, and Dodge Auto Nation Group CAMPI/TMA and AVID 590 0.307%
JAC JAC Automobile International Philippines AVID 446 0.232%
Tata Pilipinas TAJ Autogroup CAMPI/TMA 281 0.146%
Audi, Bentley, Lamborghini, and Porsche PGA AVID 261 0.136%
BAIC Universal Motors CAMPI/TMA 170 0.088%
Peugeot Eurobrands Distributor CAMPI/TMA 121 0.063%
Mini and Lotus British United Automobiles AVID 108 0.056%
Jaguar and Land Rover Coventry Motors Corporation CAMPI/TMA 81 0.042%
Ssangyong SsangYong Berjaya Motor Philippines CAMPI/TMA 58 0.030%
Volvo Scandinavian Motors AVID 55 0.029%
Aston Martin DBPhils Motorsports AVID 15 0.007%
Rolls-Royce British Bespoke Automobiles AVID 2 0.001%
Others includes Columbian Motors, IKK Ichigan, MAN Automotive Concessionaires, and Hino Motors Philippines CAMPI/TMA 2,218 1.155%
TOTAL 192,052 100%

Toyota Motor Philippines leads by a big margin, with combined Toyota and Lexus sales amounting to 73,136 units. That’s equivalent to a market share of 38.1%. Mitsubishi Motors Philippines comes second, having a total of 33,506 units, followed by Hyundai Asia Resources, with sales of 15,957 units. In fourth place is Nissan Philippines, which has rolled out 13,222 units. Ford Group Philippines completes the top five with 12,508 units sold, edging out Honda Cars Philippines by just 491 units.


The information from the CAMPI and TMA secretariat did not include the sales of BMW, the local distributorship of which is now controlled by the San Miguel Corporation.

CAMPI and TMA report 

The individual sales figures of CAMPI and TMA members from January to June of 2017 are unavailable to us as of this writing. According to the official report, however, the companies under these associations have a year-to-date sales total of 171,352 units. That’s 24,812 units less than the corresponding figure for 2017, or a decline of 12.5%.

Mid-year passenger-car sales for CAMPI and TMA companies have dropped by 17%, from 67,180 units at this point last year to just 55,746 units. Sales of commercial vehicles (which include SUVs and pickups) are also down by 10.4%, from 128,984 units as of June 2017 to 115,606 units as of June 2018.

CAMPI president Rommel Gutierrez attributes the decline in numbers to this year’s “gloomy” economic condition, which is influencing consumers to hold off from making big-ticket purchases. “However, we remain optimistic that our sales will recover in the coming months, and hopefully [see] a sustained growth by the end of the year,” he says.

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AVID report

Meanwhile, AVID’s official release states that the total sales of its member companies in the first half of 2018 is down by 10.8%, with just 43,138 units sold compared with last year’s January-to-June sales of 48,344 units. Note that the sales of Ford, Suzuki, Mercedes-Benz, and Chrysler-Jeep-Dodge are included in the total figures of both CAMPI/TMA and AVID.

Passenger cars account for 16,176 units of AVID’s sales, and that figure is lower than the comparable figure for 2017 (18,769 units) by 13.8%. As for commercial vehicles, sales in the first six months have dropped by 10.3%, from 29,575 units last year to 26,528 units this year (this excludes the sales of JAC, which became an AVID member in January).

AVID president Ma. Fe Perez-Agudo says that vehicle sales this year are slow to pick up because “consumers are still adjusting to new income and new commodity price levels. Nevertheless, we see this as a transitionary period and may soon normalize as both supply and demand factors stabilize.”


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