Mini is truly one of the most iconic British car brands out there, and its rich 60-year history is proof. In the Philippines, the brand continues to grow, as it extends its reach across the country through its newest dealership in Pampanga.
The new Mini facility is located in the Laus Group Complex in the city of San Fernando. This is the first Mini dealership outside of Metro Manila and, coincidentally, is also the first under Iconic Automobile Enterprise and the Laus Group.
“This is an especially significant moment for Mini in the Philippines and marks a milestone during the brand’s 60th year. We are thrilled to work with Laus Group to bring the Mini brand and its products closer to customers, and to grow the Mini community in the Philippines,” said Mini Philippines and Autohub Group of Companies president Willy Tee Ten.
The new facility will house a showroom with four models on display, namely: the Monte Carlo, the Cooper S Clubman, the Cooper S Countryman Sport, and the John Cooper Works Convertible. It will provide full sales and after-sales services, with three work bays. A dedicated delivery suite has also been built for car buyers who will be picking up their brand-new units, while a service consultation area is available for existing owners.
Mini says that its Virtual Product Presenter (VPP) is soon to hit this new showroom as well. Through the VPP and the Mobile Customizer app, clients will be able to view all the colors, variants, and packages of Mini’s local offerings. Customers will also be able to virtually experience being behind the wheel and in the backseat of any vehicle in the carmaker’s lineup.
“We are excited to lead the next chapter of this storied brand in the Philippines,” said Iconic Automobile Enterprise and Laus Group chief executive officer Lisset Laus-Velasco. “Ensuring complete customer satisfaction through efficient and personalized services is a top priority at Laus Group. We aim to deliver exceptional sales and aftersales support to our customers in the years ahead.”