After Mitsubishi Motors Philippines (MMPC) celebrated 1,000,000 units sold earlier this year, it marks another milestone yet again as it rolls out the 700,000th unit from its local production line in Santa Rosa, Laguna.
The 700,000th vehicle was none other than a Mitsubishi Mirage, the brand’s participating model in the government’s Comprehensive Automotive Resurgence Strategy (CARS) program. During the ceremonies, Mitsubishi Motors Corporation CEO Takao Kato recalled how the company invested heavily in order to comply with the CARS program way back in 2017. “This paved the way for the local production of the Mirage and Mirage G4. This multimillion investment was a testament to the significance of the Philippine market to the Mitsubishi Motors brand,” said Kato.
True enough, Mitsubishi has been a mainstay in the local market. Its roots date back to 1964, and the business is still up and running almost 56 years later. It has maintained a stronghold in the Philippine market with established nameplates like the Montero Sport and fresh models like the Xpander. It shows no signs of slowing down, as it ranked second in the Chamber of Automotive Manufacturers of the Philippines mid-year report back in July, with 31,210 units sold or 18.11% of the total market share.
“Mitsubishi Motors Corporation could not accomplish this achievement without steadfast commitment and considerable cooperation of the Philippine government, all our dealers, suppliers, business partners, loyal customers as well as the past and present employees,” added Kato. “We are committed to continuing to grow and expand our business in the Philippines, and are geared toward further development of manufacturing technologies of our plant in this country.”