Petron Corporation gathered the media to launch its new marketing campaign dubbed "Best Day at Petron," which highlights the company's products, services, rewards and privileges. What exactly are its latest offerings?
* Euro 4 fuels. Petron was the first oil company to offer Euro 4 fuel in the country with its Blaze 100. It now offers a full range of Euro 4 gasoline and diesel fuels, including XCS, Xtra Advance, Turbo Diesel and Diesel Max. According to the company, its Euro 4 fuels are more efficient, environment-friendly and formulated for optimum engine performance.
* Lakbay Alalay program. Its motorist-assistance program has been running for 30 years now. Originally a seasonal program, the Lakbay Alalay is now ready to assist motorists all year round. It offers motorists free safety check, charging station for mobile devices, product sampling, free medical assistance, and even free 15-minute massage at gas stations along major expressways.
Petron's mega stations offer the convenience of parking spaces, clean restrooms and food outlets. Petron was recently given the "2014 Most Gender-Responsive Tollway Service Facility" award by the Department of Transportation and Communications-Toll Regulatory Board for its facilities at Petron SLEX San Pedro, Petron NLEX Marilao and Petron NLEX Bocaue.
Petron's service stations also offer ATMs, snacks and refreshments from Treats and San Mig Food Avenue, and vehicle check-up. In addition, the fuel station's service crew will fill up customers' tanks, clean the windshield, check the tire pressure, top up the vehicle's fluid levels, and even take out the trash from the car for a pleasant worry-free trip.
* Rewards card. The Petron Value Card allows motorists to earn points every time they fuel up. It lets customers pay for fuel with the points they've earned. Customers even get discounts on Petron products, exclusive deals and promos.
Value cardholders also get extra access to exclusive members-only restrooms at Petron mega stations. Moreover, they have personal accident insurance coverage, and 24-hour towing service and roadside assistance.
Finally, Petron now offers a free downloadable Value Card App, which provides details about promos and services.