Industry News

Do you agree that pickups are the new ultimate lifestyle vehicles?

Not just for hauling stuff anymore

Apparently, one of the hottest global trends in the auto industry is the growing popularity of pickup trucks as lifestyle vehicles.

Once the tool of choice for people whose business required heavy towing, payload and off-roading, pickup trucks like the Ford Ranger have evolved into modern lifestyle vehicles that offer the same comfort and technologies as cars, but with the versatility and toughness to function as a workhorse, business partner, family vehicle, and anything in between. The modern pickup truck is the ultimate expression of independence and local enterprise.

“The Ford Ranger has truly set a benchmark in the country’s growing pickup segment, complementing the diverse needs of today’s customer, whether for work or play,” said Ryan Lorenzo, AVP, marketing, Ford Philippines. 

Here are three reasons the Ford Ranger fits any lifestyle:

1) It’s tough when you need it to be.

Whether you’re hauling equipment to an off-road job site or moving the family across town, the Ranger’s 10-speed automatic transmission and refined 2.0-liter bi-turbo engine will deliver all the power and torque you need to tackle most jobs. The Ranger has a 1.3-ton maximum payload capacity and a 3,500kg maximum towing capacity. With the Tailgate with Lift Assistance, Ford has made loading and unloading effortless. The Ranger is also packed with technologies like Hill Launch Assist and Active Park Assist.

2) It’s stylish and smart.

While you need a truck that can claw through mud and traverse floodwaters, you also want something that cleans up nicely and looks as comfortable in the middle of the city as it does in the countryside. But the Ranger is more than just a pretty face. It is equipped with a voice-activated SYNC 3 infotainment system, allowing you to easily join a conference call, talk to your kids while you’re stuck in traffic, or just browse your favorite playlist, all without taking your hands off the wheel and your eyes off the road.


3) It keeps you safe.

To help reduce the risk of an accident or a collision, the Ranger’s Autonomous Emergency Braking (AEB) feature can detect both vehicles and pedestrians, and sends audible and visual warnings to alert you about an impending frontal collision. If you don’t react quickly enough, AEB will automatically apply the brakes to lessen the impact of a collision. Meanwhile, with the Lane Keeping System, the Ranger uses sensors to detect when it begins to drift out of its lane unintentionally. When it does, the steering wheel will begin to vibrate and warn the driver.

Ford is offering the Ranger 2.0L Bi-Turbo Wildtrak 4x4 AT with a cash discount of P60,000, and the Ranger 2.0L Turbo Wildtrak 4x2 automatic and manual transmission variants with a cash discount of P40,000, until March 31, 2019. The special deals are available at any Ford dealership nationwide.

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