With Iron Man-type races being common for energy drink-sponsored races, M-150 decided to do things differently by staging The Northern Adventure Race, a one-day car race with 50 participants running across North Luzon.
The race kicked off at 8 a.m. on September 18. From the Ortigas Home Depot, racers had to travel 550 kilometers through Pampanga and Tarlac and then all the way to Baguio before heading back south through San Fernando in La Union, and Dagupan and Lingayen in Pangasinan before finally traversing the home stretch to reach the finish line at Moonbay Marina in Subic.
The race wasn't as simple as just going from point A to point B with the fastest time. Instead, it was a point-to-point race with checkpoints in between--the ultimate goal being able to reach the finish line with the least time and within the limits of the law.
"This is a much-anticipated event as the last time something like this happened was in the early 1980's," said veteran race car driver Mike Potenciano. Potenciano participated in the race with a Mazda 6 and teammates Lindy Magnaye and Steven Cheng.
The race brought together an array of vehicles including several units of the Honda Civic, Mitsubishi Lancer, Subaru Impreza, Ford Everest, and even a third-generation Toyota Prius.
The day was coming to an end when lookouts along the race route informed those at the finish line that Team P1-Motorsports was the first team to enter the Subic-Clark-Tarlac Expressway. A little more than an hour later, however, it was Team Paulex's Ford Lynx that crossed the finish line first. It turned out Team P1-Motorsports' Honda Civic ran out of gas within sight of Subic's Tipo gate, no thanks to a busted fuel line that was damaged at Checkpoint 9 in Tarlac City.
With all the cars in just before 9 p.m. and after tallying all the timesheets and each team's incurred penalties, it was Team DKC's EK Honda Civic with Arnel Carlos and Nino Satre, the second team to cross the finish line, which came out on top with a time of 11 hours and 26 minutes.
Race director Charlie Cruz and organizer Stretch Payawal said Team DKC had a perfect run and did not incur penalties. By taking the win, Team DKC bagged the P50,000 cash price, loads of M-150-branded items and the bragging rights as the very first winner of M-150's Northern Adventure Race.