MMDA teams up with paint company, artists for 'EDSA Project'

Goodbye, Metro Gwapo campaign?
May 5, 2011

Traversing the 28-kilometer-long EDSA will soon become less dreary as the Metropolitan Manila Development Authority (MMDA) is collaborating with a paint company and 10 renowned artists for its urban renewal initiative.

The MMDA has tapped the artists for the EDSA Project, which is composed of eight artworks that will be made with Boysen's Knox-Out paint. According to Boysen, Knox-Out uses sunlight to transform pollutants like nitrogen oxide into a harmless residue that is easily washed away by rain.

"Motorists, commuters and pedestrians, while driving on or walking along Edsa, will be literally connected to the project benefits. Without needing to illustrate an environmentalist advocacy, the artworks will instead chemically embody a fresh anti-pollution strategy," said MMDA chairman Francis Tolentino.

The 10 artists: Jose Tence Ruiz, Neal Oshima, Asuncion Imperial, Damiene Anne, Virgilio Aviado, Brisbane-based Alfredo and Isabel Aquilizan, the art department of the advertising agency TBWA, Singaporean Erika Tan and Finnish architect Tapio Snellman--were selected by Tao Inc., a group that specializes in curatorship and cultural analysis for urban planning.

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Each artwork will cover 1,000 square meters and be sequentially executed on EDSA's high walls, flyover pillars, undergirdings and the MRT and LRT's walls and pillars. One artwork is expected to be finished every one-and-a half months starting on May 7 until early next year.

According to Tolentino, with a total of 8,000sqm for the proposed eight artworks, the pollutants emitted by the exhaust of 80,000 cars and public utility vehicles "can be neutralized by the painted surfaces for three to five years."

The target sites for the eight artworks of the EDSA Project include Brgy. San Lorenzo to the Mantrade bus stop, the EDSA-Ortigas interchange pillars, the wall from Rockwell going to Buendia and Ayala avenues, the LRT pillars from Monumento to the Balintawak Cloverleaf to Muñoz, the MRT Boni Ave. station to just before the Guadalupe bridge, southbound, the MRT Taft station walls and cylindrical walls of the Tramo flyover, the MRT wall from from GMA-Kamuning station to the Quezon Avenue station, and both ends of the Cubao-Aurora underpass.

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Do you think this project has potential or is it another way of wasting taxpayer's money?

Watch the video below and learn more about Boysen's pollution-fighting paint.

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