Nissan Motor Philippines to launch 3 new cars

The Japanese carmaker is on the warpath
by Anna Barbara L. Lorenzo | Feb 25, 2010
CAR MODELS IN THIS ARTICLE Car News 2010 Nissan Sentra photo

Nissan Motor Philippines is putting its game face back on as it plans to introduce three new models--two sedans and one sport-utility vehicle--in the local market this year.

The first sedan will be launched in April while the SUV and the other sedan will be out after the May elections, Nissan Motor Philippines president and chief executive Allen Chen said.

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After a little prodding, Nissan Motor Philippines assistant vice president Steven Hu revealed the company is launching the Nissan Sentra 2.0-liter manual and CVT variants in April. The other sedan is the Nissan Teana 2.5-liter V6, a higher variant over the currently available Teana 2.3.

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The Nissan X-Trail, a test unit of which was spotted by on the North Luzon Expressway, is slated for a mid-year launch. Like the current X-Trail, it will be assembled in the car manufacturer's plant in Sta. Rosa, Laguna.

The series of launches scheduled for 2010 follows almost two years of drought on the part of Nissan Motor Philippines. The last vehicle it launched was the Nissan Grand Livina in the second half of 2008.

"With three new models, we hope to reach a 20 percent growth in sales from less than 3,000 units last year," Chen said.

Data from the Chamber of Automotive Manufacturers in the Philippines, Inc. (CAMPI) showed Nissan Motor Philippines sold 2,395 units in 2009, 18.6 percent lower than its sales in the previous year.

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Aside from lower sales in 2009, Nissan's lack of new offerings in last year also caused it to drop a notch lower in CAMPI's ranking. Nissan Motor Philippines closed 2009 on the 10th spot with a total market share of 1.8 percent from 2.4 percent in 2008.

(Editor's note: Photos of the North American Nissan Sentra are for visual purposes only. Actual units which will be made available in the Philippines may vary.)

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