Michelin is the new official tire partner of Federation Internationale de l\'Automobile\'s Formula E Championship from 2013 to 2015.
\"This new race series is valued by Michelin through the fact that it introduces a new form of power, and it will bring the sport to city centers,\" said Pascal Couasnon, director of Michelin\'s motorsport department. \"We will use our expertise to provide the competitors in this highly innovative new championship with new Michelin tires engineered to bring out the very best in these cars. The FIA Formula E Championship is a perfect showcase for the Michelin Total Performance concept.\"
Long active in promoting and developing mobility since its inception, Michelin organized the Challenge Bibendum in 1998, which is a global event dedicated to showcasing new mobility-related technologies.
Formula E is a new FIA championship featuring formula cars powered exclusively by electric energy. Demonstration runs of the Formula E cars will start in 2013, while the championship starts in 2014 with 10 teams and 20 drivers competing. The races will be staged in different city landmarks.