Sitting in the
The German carmaker is displaying a virtual-reality experience at this year’s show, made in conjunction with Marvel Studios. The two have been in cahoots for some time now, all the way back to when the R8 appeared in 2008’s Iron Man. Now, CES attendees can play “Marvel’s Avengers: Rocket’s Rescue Run” from the backseat of an e-
To facilitate the development of this tech, Audi has co-founded a startup called
“Creative minds will use our platform to come up with fascinating worlds that turn the journey from A to B into a real adventure,” says Nils Wollny, head of digital business at Audi and the soon-to-be Holoride CEO. “We can only develop this new entertainment segment by adopting a cooperative, open approach for vehicle, device and content producers.”
Interesting stuff. We gotta ask, though: What happens to your virtual world when you’re stuck in traffic? Are you just gonna shoot oncoming enemies while your ship sits still?