Articles about Michinobu Sugata

What a way to end the season
If you're viewing this on a mobile device and can't see the video, please click here. We know that everyone's already looking forward to the 2016 season of the Vios Cup. After all, outgoing Toyota Motor Philippines president Michinobu
See complete table of results
As they say, all good things must come to an end. The 2015 season of the Toyota Vios Cup has officially wound down to a close. Drivers from all three racing classes--sporting, promotional and celebrity--convened at the Revel At The
Lots of wheel-to-wheel action
For one weekend, the sights and sounds of motorsport filled the SM Mall of Asia complex, as Toyota Motor Philippines held the third leg of its Vios Cup series there. On a specially built track around the MOA area, 47 Vios race
To commemorate 1 million vehicles sold
Despite the inclement weather, friends, partners and special guests of Toyota Motor Philippines came together Thursday night to celebrate the Japanese carmaker's incredible feat of selling one million vehicles in the country since it began sales operations in 1989. It was
Sees 'clearer direction' from gov't
On Tuesday, we reported that President Aquino had finally signed the implementation of the Comprehensive Automotive Resurgence Strategy, a government program meant to spur the growth of car manufacturing in the country. The government plans to achieve this by providing incentives to
It now looks like its Avalon big brother
As proven by its class-leading sales, the Toyota Camry is exactly what executives and professionals want in a midsize car. However, we think it wouldn't hurt to spruce it up a little. After all, the midsize-sedan segment is more
New faces, more excitement
After an exciting season of wheel-to-wheel racing, the Toyota Vios Cup is back for another year. Toyota Motor Philippines held a formal press conference today announcing the second season of the one-make race series, along with the drivers who
We break it down for you
Last year, Toyota Motor Philippines scored its 13th straight Triple Crown, which means the Japanese carmaker sold the most number of passenger cars, the most number of commercial vehicles and the most number of total vehicles (passenger and commercial) in our market.
In Taytay and Puerto Princesa
As if there aren't enough Toyota dealerships around the country--and as if there aren't enough Toyota vehicles being sold in our market--Toyota Motor Philippines has announced the recent inauguration of two new dealerships joining its network: Toyota Taytay (
In interview for 'Auto Focus' TV show
In an interview for the Auto Focus TV show, Toyota Motor Philippines president Michinobu Sugata said that the upcoming all-new Yaris is the last new model to be launched by the carmaker in the Philippines for 2014. The Yaris, which will
There\'s no stopping him, apparently
At his company\'s annual media thanksgiving party a few days ago, Toyota Motor Philippines president Michinobu Sugata asked: \"What else can we do?\" Yes, that is an apt question from someone who has led his firm to its 12th consecutive Triple
Also reveals company\'s sales target for 2014
During the thanksgiving lunch hosted by Toyota Motor Philippines for the media today, the Japanese carmaker revealed that it is launching the all-new Corolla Altis in our market on January 15, 2014.TMP president Michinobu Sugata told that
How many units this year?
The Philippine automotive industry could sell as many as 235,000 brand-new cars in 2014, Toyota Motor Philippines president Michinobu Sugata told during the media presentation of the minor-change Lexus GX460 in Alabang earlier this week. The
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