Articles about Brand Image

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Remember the concept car Lexus gave us a glimpse of a while back? Well, the Japanese carmaker has now given us a better look at this soon-to-be-revealed vehicle. Well, sort of.To be fair, while we don't get
This will be the first model launched under the company’s new brand vision
This... is Lexus' new concept car. Frankly, we're not that sure what to make of it.Is it a coupe? Is it a crossover? Heck, we can't even say for certain which end of the car this is. That does
The new minimalistic badge looks more refined than ever
Nissan has made quite a splash today. Along with the launch of the new Ariya, the Japanese carmaker also unveiled its new logo.The redesigned logo pictured above is as futuristic as Nissan's new cars. It's fairly similar to the
Yay or nay
Everyone's going minimal these days. First, it was Volkswagen at the 2019 Frankfurt International Motor Show, unveiling a cleaner, simpler direction for its iconic V and W logo. Now, BMW's basically gone and done the same thing.The German car
Its third year in a row
Toyota staffers worldwide can once again brag to their friends with pride about the company they work for. The Japanese brand, for the third year in a row, has been named as one of the top corporations in Fortune's "World&#
Did your manufacturer make the cut?
The results are in: international brand consultancy firm Interbrand has released the company's Best Global Brands 2016 rankings, giving consumers like us some insight into where our favorite household names stand on the global stage.This year's list includes several
This is actually how the company started
Despite having officially been in our market for a few years now, Peugeot is still a car brand not too many people are familiar with. This is a situation Glen Dasig, the new president of Peugeot Philippines, is trying to rectify. In
As demonstrated by these Mini sneakers
Not sure if you're completely aware of it, but most of the consumer products we purchase are not entirely priced according to the quality of materials and the amount of engineering that went into producing them. For most of these commercial
Volkswagen wins best booth at MIAS
At the recent 2015 Manila International Auto Show, Volkswagen Philippines occupied just 460sqm of the main exhibition floor. That space was easily dwarfed by the booths of Mazda (1,000sqm), Ford (750sqm), Subaru (690sqm) and even Tata (500sqm).But VW's corner
Seeking $20M in damages
German carmaker Mercedes-Benz is no longer amused that the Philippines keeps calling catastrophic typhoons "Chedeng," which is what the Philippine Atmospheric, Geophysical and Astronomical Services Administration (aka PAGASA) is locally calling typhoon Maysak. The super typhoon is expected to make landfall
Watch them all here
The New England Patriots won the Superbowl XLIX, 28 to 24, against the defending champion Seattle Seahawks. But if you're more of a car guy than a sports guy, you probably watched the game for the array of car commercials shown
With PBA and Tarlac Circuit Hill
Partnerships are essential to any business, especially if a company wants to carry out a grand, game-changing concept. And while forging partnerships may be initially difficult, it could be beneficial in the long run.Yokohama Tire Sales Philippines recently got into
She's a Haima 2 owner
While attending the launch of the Haima H1, we couldn't help but notice this pretty young thing mingling with the crowd. We still remember her as part of That's Entertainment, so that still counts. But seriously, seeing actress Isabel Granada
Good move or bad decision?
If you're a basketball fan, you must have definitely heard of the audio recording that captured Los Angeles Clippers owner Donald Sterling's racist rant. The subsequent backlash has had sponsors like Kia and Red Bull pulling out their support for
What should the team be called?
In early March, we shared with you a report by our sister website about Kia distributor Columbian Autocar Corporation applying for a team franchise in the Philippine Basketball Association. On April 10, the company's application was finally approved by
Letter of intent already submitted
We could soon see Kia fielding a team in the Philippine Basketball, a sports news website co-owned by Summit Media, has reported that Columbian Autocar Corporation recently "submitted a letter of intent to join Asia's first play-
Going to where the clients are
You often see car displays in malls, right? Usually, those displays run for a week or two, complementing a car company's ongoing marketing campaign or sales promo. But how many times have you seen a permanent car boutique store inside a
Which one do you think is the best?
The Super Bowl XLVIII has just wrapped up, and if you're a football fan, you know that the Seattle Seahawks overwhelmed the heavily favored Denver Broncos (and five-time NFL MVP Peyton Manning). But if you're a regular on our
Dawn of a new era
With Fiat's formal acquisition of Chrysler recently, a new logo that is "much more than the sum of its two component parts, based on strong core values that represent a unique corporate culture," has been unveiled.FCA is short for Fiat
Timely news as Australian Open starts today
Today is the first day of play of the 2014 Australian Open. There couldn\'t have been a better time for French carmaker Peugeot to announce that it has gotten the services of Serbian tennis player Novak Djokovic to be its international
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