Articles about Brand Management

As demonstrated by these Mini sneakers

Not sure if you're completely aware of it, but most of the consumer products we purchase are not entirely priced according to the quality of materials and the amount of engineering that went into producing them. For most of these commercial

Volkswagen wins best booth at MIAS

At the recent 2015 Manila International Auto Show, Volkswagen Philippines occupied just 460sqm of the main exhibition floor. That space was easily dwarfed by the booths of Mazda (1,000sqm), Ford (750sqm), Subaru (690sqm) and even Tata (500sqm).But VW's corner

Seeking $20M in damages

German carmaker Mercedes-Benz is no longer amused that the Philippines keeps calling catastrophic typhoons "Chedeng," which is what the Philippine Atmospheric, Geophysical and Astronomical Services Administration (aka PAGASA) is locally calling typhoon Maysak. The super typhoon is expected to make landfall

With PBA and Tarlac Circuit Hill

Partnerships are essential to any business, especially if a company wants to carry out a grand, game-changing concept. And while forging partnerships may be initially difficult, it could be beneficial in the long run.Yokohama Tire Sales Philippines recently got into

Straight from high-ranking company boss

These days, not only are carmakers keen on breaking sales records, they also want to offer the best customer experience. What is Ford doing to make sure its customers are happy?At a media roundtable meeting with Ford Motor Company executives in

She's a Haima 2 owner

While attending the launch of the Haima H1, we couldn't help but notice this pretty young thing mingling with the crowd. We still remember her as part of That's Entertainment, so that still counts. But seriously, seeing actress Isabel Granada

Good move or bad decision?

If you're a basketball fan, you must have definitely heard of the audio recording that captured Los Angeles Clippers owner Donald Sterling's racist rant. The subsequent backlash has had sponsors like Kia and Red Bull pulling out their support for

See how the carmakers rank

These days, virtually no business can survive without any social media presence, and that can't be any truer than in the automotive industry. Today, practically all car companies have one or more social media channels, including Facebook, Twitter and Instagram. It'

What should the team be called?

In early March, we shared with you a report by our sister website Spin.ph about Kia distributor Columbian Autocar Corporation applying for a team franchise in the Philippine Basketball Association. On April 10, the company's application was finally approved by

Letter of intent already submitted

We could soon see Kia fielding a team in the Philippine Basketball Association.Spin.ph, a sports news website co-owned by Summit Media, has reported that Columbian Autocar Corporation recently "submitted a letter of intent to join Asia's first play-

Timely news as Australian Open starts today

Today is the first day of play of the 2014 Australian Open. There couldn\'t have been a better time for French carmaker Peugeot to announce that it has gotten the services of Serbian tennis player Novak Djokovic to be its international

Includes models and dealers (but no prices yet)

Before Automobile Central Enterprise officially launches Volkswagen Philippines on September 27, the German carmaker\'s authorized local distributor has already ensured that its website is up and running. You can find it at www.volkswagen.com.ph.While the site has yet

And Japanese cars to Android-powered gadgets

At the media ride-and-drive event for the all-new BMW X5 in Vancouver, Canada, last weekend, TopGear.com.ph was hosted by BMW Asia corporate affairs director Sethipong Anutarasoti. During one of our conversations, the executive offered an amusing analogy

To be premiered this month in India

In March 2012, Nissan Motor Company announced that it was reviving the Datsun brand, with chief executive Carlos Ghosn stating that \"Datsun is going to be a global brand with a local product.\"That revival plan is almost complete, with the Japanese

The Japanese brand\'s unique cosmetic feature

There\'s this principle in brand management: The simpler the logo, the easier it will be recalled. However, the logo\'s simplicity should have significance to the brand.In the automotive world, it can\'t get any simpler than Lexus\'s logo--