Articles about Marketing Campaign

It's going to be a sweet, creamy day

No one really gets tired of ice cream. Mention anything that remotely sounds like the dessert to our online managing editor Tracy Carpena--"nice dream," for instance--and she can't get the thought of the creamy, sugary confection out of her

Courtesy of VW Quezon Avenue

After recently celebrating its first birthday, Volkswagen Quezon Avenue takes a road trip to Baguio City and sets up a road-show activity. Running this Holy Week until Easter Sunday (March 27), the dealership's family-oriented activity will be stationed at

Zoren and Maverick Legaspi are legit

If you're viewing this on a mobile device and can't see the video, please click here. I'd be the first person to tell you not to take brand ambassadors seriously. I seldom do. I'm a huge Michael Jordan

Tell us which one is your favorite

By now, most of you have heard that the Denver Broncos won over the Carolina Panthers in Super Bowl 50. Or not. We are in basketball country after all. But whether you follow American football or not, there was something for everyone

Running until February 7th

Adapted from the Japanese holiday Kinro Kansha no Hi, or Labor Thanksgiving Day, the Kansha Festival by Motor Image Pilipinas is a week-long annual tradition designed to pamper Subaru customers.Also known as Subaru customer-appreciation week, the Kansha Festival is

In a bid to clean up diesel mess

In the past few months, we witnessed Volkswagen embroiled in one of the worst controversies to hit the auto industry. In case you were a hermit, the German auto giant had allegedly fitted almost half a million of its diesel engines with

Now this is what we call fun

If you're viewing this on a mobile device and can't see the video, please click here. We think it's a given that no one should ever leave a vehicle in the hands of a kid. In fact, leaving a

Want a new Bimmer for Christmas?

While some people will always prefer paying with cash--and that's fine--there are tangible benefits to using a credit card. There are points that can be exchanged for items, security in not carrying large amounts of money, and various promos

Yes, your favorite beagle

If the world had a favorite dog, it would arguably be Snoopy. Sure, there are other beloved canines out there. Yet there is an undeniable charm to this smart, white beagle that has endeared him to countless generations for over six decades

Post your own pics and win prizes

If you meet a car enthusiast, chances are he'll have a nice watch on his wrist as well. And we don't necessarily mean an expensive watch. Some of the most ardent gearheads have Casio G-Shocks and Seikos on their

Get to know Team Pinas

If there's one trait we Filipinos should be known for, it's resiliency. Photos of people smiling in the midst of a typhoon circulating online should tell you enough about our ability to persevere. And the 10 Pinoys representing our country

Will a Filipino contestant win it all?

Ten Filipinos were once again set to compete in this year's Subaru Palm Challenge regional final, held this past weekend in Singapore. Forget that they would have to endure sleepless nights and go on days without bathing. That's nothing new.

Porsche Carrera GT and 918 Spyder

Calling all die-cast toy car collectors! Petron is offering two new special models starting November as part of its Petron Collectibles Limited Edition line. The pair is the fourth offering from the oil company, in line with its "Porsche Rush" promo.

Deadline for submission is October 30

For the students out there, Hyundai Philippines is giving you a new avenue to express your creative juices and give honor to your school at the same time.Using a Hyundai i20 Cross Sport as a canvas, students from Ateneo de Manila

A subcompact 2, to be exact

Looking for an opportunity to drive home an all-new Mazda 2? Well, Zalora and Mazda Philippines have partnered to offer you the chance to do just that, with the "Mazda 2 Drive for Fashion" online raffle promo. Zalora is an online

Any Bimmer fans here?

German cars really are a sight to behold, both in terms of engineering and design. This is why when one of the Teutonic brands, especially one as established as BMW, announces that it will be showcasing its entire model lineup to the

Check out the list of offers

We're in the 'ber' months already, and the holiday season approaches with trepidation. Yes, we look forward to merriment and the 13th-month pay, but we dread the soul-sucking traffic that accompanies mall sales and shopping. Yet if we're

Let's wish them luck

The Philippine leg of the Subaru Palm Challenge wrapped up last Saturday with the last eight contenders of the Manila round completing the list of Filipino finalists set to compete in Singapore. More than 300 registrants showed up at Bonifacio High Street,

For first 100 cars per store

It's the last day of the McDonald's Drive-Thru VIP Sticker promo tomorrow. So if you still haven't gotten one, this is your last chance to do so. And to make it easier for you, we want to share

For first 100 cars per store

What a day, right? Friday...payday...mall-sale events...long weekend...riotous anarchy religious vigils.May we console you with the idea that early tomorrow morning, you can forget all that bullcrap by having your windshield adorned with a McDonald's Drive-