How the Chevrolet logo came about

Historians are not entirely sure
by Vernon B. Sarne | Oct 11, 2011

You're familiar with Chevrolet's bow-tie logo. You know, the one that prominently adorns the grille of the Camaro and the Cruze. The popular emblem, however, didn't always look like the current one in all its golden glory. Like many other iconic badges, the Chevy bow tie also underwent a cosmetic evolution. So, what's the history behind this logo?

While Chevrolet was founded in 1911, it wasn't until two years later, in late 1913, when the first bow-tie badge appeared on Chevrolet cars. The bow tie, introduced by company cofounder William Durant, had the word "Chevrolet" inscribed in it. Durant claimed that the inspiration for the bow-tie design came from a wallpaper in a hotel in Paris. But Durant's wife asserted that her husband had been influenced by something he'd seen in a newspaper.

Some historians, meanwhile, contend that the actual inspiration for the logo is the cross of the Swiss flag, Chevrolet cofounder Louis Chevrolet having been born in La Chaux-de-Fonds in Switzerland.

Continue reading below ↓

To this day--more than 200 million cars and trucks later--even Chevrolet officials don't know with absolute certainty how the bow-tie logo came about. The golden bow tie was introduced in 2004, first seen on a Malibu, and was tweaked this year, just in time for the American carmaker's centennial celebration.

Evolution of Chevrolet logo

View other articles about:
Recommended Videos
  • Quiz Results

  • TGP Rating:

    Starts at ₱

    TGP Rating:
    Starts at ₱