Gamers, cosplayers, and all kinds of enthusiasts of HoYoverse games made their way to One Ayala in Makati for this year’s edition of HoYo Fest Philippines. The convention ran for four days from July 30th to August 2nd, and featured several activations catering to every kind of fan.
The annual event is a celebration of all things related to the game studio’s titles, including fantasy open-world aventure Genshin Impact and sci-fi turn-based RPG Honkai: Star Rail. Other countries in Southeast Asia also held their own editions of HoYo Fest around the same dates, including Thailand, Vietnam, Malaysia, Singapore, and Indonesia.
Among the first features seen upon entering the lobby area of HoYo Fest were the shelves lined with exclusive and hard-to-find merchandise of Hoyoverse games. Plushies, accessories, and more featuring designs of fan-favorite characters were up for grabs, and attracted long lines on each day of the event.
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Gadget brand Ugreen was also present with its own booth at HoYo Fest to promote its latest collaboration with HoYoverse featuring Honkai: Star Rail. Ugreen’s latest collection is inspired by the character Yao Guang, who was portrayed by cosplayer Tsuclashima at the brand’s booth. She was present throughout the days of HoYofest to interact and take pictures with fans.
The Ugreen x Honkai: Star Rail collection is available now at gadget retailers. Prices for individual products in the collection are as follows:
- Ugreen Nexode Pro Power Bank Honkai: Star Rail Edition: P2,199
- Ugreen Nexode Air Charger Honkai: Star Rail Edition: P1,599
- Ugreen Nexode Retractable USB-C Cable Honkai: Star Rail Edition: P750
- Ugreen FineTrack Mini 2 Honkai: Star Rail Edition: P880
This marks the second occassion that Ugreen and HoYoverse have worked together. The two previously collaborated on a Genshin Impact-themed collection which included similar accessories such as chargers and power banks.
The main venue of HoYo Fest was dominated by an expansive Artist Alley featuring creators selling their HoYo-themed designs and collectibles. Over 90 artists were featured at this art market, which gave fans the opportunity to meet their newest favorite creator at HoYo Fest.
Attendees were also able to commemorate their visit through the installations and booths for photo ops. These featured dioramas of locations and standees of characters from the games Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero.
Other special events at HoYo Fest included opportunities to try out HoYoverse’s upcoming game Honkai: Nexus Anima and a watch party for Genshin Impact’s next major update. All in all, this year’s event marked an upgrade over last year thanks to the bigger venue and the addition of the Artist Alley.
Did you manage to attend HoYo Fest this year? Let us know your experience in the comments.
More photos of HoYo Fest 2026:
