Salvatore Ferragamo dresses up Niki Lauda character in \'Rush\'

Reflecting fashion sense of the \'70s
Aug 23, 2013
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\"Rush\"

One of the much-awaited films of the year for car lovers is Ron Howard\'s Rush, which touches on the rivalry between Niki Lauda and James Hunt during the 1976 Formula 1 season.

For the wardrobe requirements of the film, the producers turned to Italian fashion house Salvatore Ferragamo, particularly for the costumes of Niki Lauda as played by Daniel Bruhl, as well as his wife Marlene (Alexandra Maria Lara).

\"I created Niki Lauda\'s wardrobe for the film with his most distinctive traits in mind, an extremely determined sportsman, obsessed with perfection, never leaving anything to chance, whether it be a strategic move or a stylistic detail,\" said Salvatore Ferragamo creative director Massimiliano Giornetti. \"To reflect his strong and unyielding character, I chose exclusive fabrics, clean cuts and sharp forms for his clothes: from impeccably tailored Prince of Wales jackets to short suede jackets with leather trim combined with denim. All of which imbued with the unmistakable fashion sense of the 1970s, which remains a source of highly modern inspiration.\"

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Rush hits movie theaters internationally on September 13

 

\"Rush\"

\"Rush\"

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