3rd PIMS officially opens

Go ahead, gearheads! Time to take a trip to the World Trade Center
by Patrick Everett Tadeo | Aug 19, 2010

The 3rd Philippine International Motor Show (PIMS) has opened its doors to welcome thousands of motoring enthusiasts and car-buyers in the biggest auto show of the season.

No less than President Benigno Aquino III lead the opening of the event which showcases more than a hundred cars from 20 automotive brands.

Aquino is hopeful the industry that supports more than 70,000 employees will continue growing.

“The 37% (car sales) increase is a sign that things are only going to get better,” Aquino said. "Let's hope that we can sustain this (car sales) growth in the months to come."

The Chamber of Automotive Manufacturers in the Philippines (CAMPI) has earlier noted that the industry’s growth is partially fueled by the availability of new vehicles in the local market.

The PIMS will be a feast for those who are planning to buy a new vehicle as it serves as a venue for launches of products like the Mitsubishi ASX, Ford Fiesta, Nissan Teana and the Volvo S60.

"This is more than just an exhibit of cars," CAMPI president Elizabeth Lee said. "It represents the nation's pride and joy of economic cloud and achievement."

More than just being a venue for showcasing new cars, this year’s PIMS has been organized to raise Filipinos’ awareness on technologies and habits that would create an environment-friendly manner of motoring. The PIMS takes on a green slant with its “Drive the Green Road” as launched its “My Ride + Earth” nationwide environmental awareness advocacy campaign.

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"We aim to use the motor show as a platform to build an eco-driven community," Lee said.

To jumpstart the program, a complimentary copy of the Green Motoring Guide, which contains a compilation of environment-friendly motoring tips from PIMS exhibitors, is being given to the first 5,000 visitors who go to the PIMS over the next four days.

PIMS is also staging its third Transport Design Competition where students from CAMPI-partner colleges and universities present feasible green transport solutions.

A green technology pavilion highlighting engine and vehicle technology simulators has been set up by CAMPI’s Technical Committee while the Parts and Services Committee showcases genuine automotive parts side-by-side with counterfeit parts.

Car battery manufacturer Motolite is also hosting its “Balik-Baterya” program at the show, with visitors welcome to donate their old automotive batteries on-site.

Children can also do their share to help the environment and the less fortunate as PIMS also has a “More Smiles, Less Piles” program that encourages them to donate old toy cars to impoverished children instead of just throwing or storing them away. Kid donors will receive a green badge in recognition of their good deed.

More than 60,000 guests are expected to visit the PIMS, which runs until August 22.

Photos by Mikko David

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