Binalot food chain to introduce truck concept at franchise expo

First franchise food-truck concept in the country
Jul 26, 2012
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TopGear.com.ph Philippine Car News - Binalot food chain introduces truck concept

The Binalot food chain is introducing a new franchise model through its Binalot Food Van at the Franchise Asia Philippines Expo 2012 on July 27 to 29 at the SMX Convention Center in the SM Mall of Asia complex.

Borrowing the concept of movable food trucks in the United States, the Binalot Food Van is a truck-mounted Binalot store and serves as an eco-friendly mobile food solution.

The Binalot Food Van utilizes a Mitsubishi L200 cab chassis with the modified body manufactured by Centro Manufacturing Corporation.

Conceived by Binalot founder and chief executive Rommel Juan, the Binalot Food Van is designed to cater to people on the go and will serve popular Pinoy classics like adobo, bistek, tapa, tocino, sisig, and longganisa with salted eggs and tomato on the side.

Binalot will offer pre-approved sites for franchising with the Binalot Food Van, with the areas varying in sizes because of the mobility of the new store units.

The Binalot Food Van will be prominently displayed at the Binalot Fiesta Foods' booth at the expo where it may be inspected by prospective franchisees.

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