BMW distributor to celebrate 10-year leadership in luxury segment

With first-ever roadshow
Feb 15, 2013

TopGear.com.ph Philippine car News - BMW distributor celebrates brand's domination of luxury car seg

Asian Carmakers Corporation, the official importer and distributor of BMW vehicles in the Philippines, is marking the German carmaker's 10th straight year of supremacy in the local luxury car segment by staging its first-ever "BMW Roadshow."

To be held from February 22 to 24 at the Mount Malarayat Golf and Country Club in Lipa City, Batangas, the event will feature the best of BMW's local product lineup led by the all-new BMW 6-Series Coupe and the BMW Z4 35is Roadster.

Event visitors will have the opportunity to experience and test-drive a wide range of BMW vehicles on-site, while existing clients can bring their cars and avail of the free diagnostics and maintenance checks at the BMW Express Bay.

The highlight of the three-day event, however, are the BMW Roadshow Deals that will be exclusively offered to the attendees, with special pricing deals to be offered for the limited-edition 1-Series Coupe and Cabriolet, the all-new 3-Series, and the X1.

Visitors can also drop by the BMW M Performance Zone and choose from the many original BMW performance parts and accessories on display. BMW Lifestyle items will also be available at special prices during the event.

"In celebration of BMW's undisputed 10-year premium-segment leadership in the Philippines, ACC is holding the first-ever BMW Roadshow, which will not only give the best deals to our valued customers but also bring the BMW brand to other locations in the Philippines where our dealership network is not currently present," said ACC's executive director for sales and marketing, Glen Dasig. "This is the perfect opportunity for interested customers to try the different BMW models available on-site and find out which BMW is perfect for them."

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