"The success of the BMW Group is built on a long-term approach and responsible action. We are pleased to be recognized by the renowned Dow Jones Sustainability Indexes," said Norbert Reithofer, chairman of the board of management of BMW AG. "Being ranked sector leader for the last seven years underscores our corporate strategy and approach. I would like to thank all of our company's 95,000 employees whose day-to-day work makes this progress possible."
Sustainability has been an integral part of the German carmaker's corporate strategy, having appointed an environmental officer back in 1973--a first for the automotive industry. Since then, BMW AG has systematically refined its concept of sustainability. In 2009, corporate sustainability was firmly established as a corporate target at group level. Today, the sustainability board, which is comprised of all members of the management board, defines BMW AG's strategic alignment through binding internal targets while the executive sustainability committee paves the way for implementation in the relevant divisions.
Besides being named the most sustainable car manufacturer in the world for seven straight years, BMW AG is also the only company in the automotive industry to be listed in this family of indexes every year since it was established in 1999.
Last February, BMW launched the 'i' sub-brand that will be devoted to "developing sustainable mobility solutions." Its first model, the i3, will be launched in 2013 followed by the i8 a year later.