CAMPI releases car-sales data sans Hyundai

Is there an underlying conflict here?
by Anna Barbara L. Lorenzo | Dec 9, 2010

The car sales data are finally out and the Chamber of Automotive Manufacturers in the Philippines (CAMPI) said the industry completed another month of healthy growth in November. 

CAMPI said the 11-month sales reached 153,163 units, 28.87 percent higher than the sales posted in the same period last year. Passenger car sales were up 28 percent while commercial vehicle sales rose 29.4 percent.

Sales in November, however, were down 16.6 percent compared with sales made in October. Which car manufacturer did not perform as well as it did in the past months? One can't really tell considering the limited materials sent by CAMPI president Elizabeth Lee. 

Missing data
The car sales data released in November does not include the breakdown of vehicle sales per manufacturer--a document that is usually attached to Lee's report.

A note at the bottom of the press release may provide some degree of enlightenment: "Total industry sales reflected are based on sales reports received from members as of close of office hours Dec 8, 2010."

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Sources said the lack of information stems from Hyundai Asia Resources' failure to submit its sales report for November. Lee confirmed that Hyundai did not submit the report on December 7 when representatives from CAMPI members met to turn in their sales data.

"CAMPI, being a professional organization, decided to give them until 5 p.m. (December 8) to submit, in case they need more time," Lee told At around 7 p.m. yesterday, Lee said she has yet to check if the report was submitted since she had been busy. 

An article published by Manila Bulletin today said Hyundai president and chief executive Fe Perez-Agudo told reporters on December 7 that the car company has yet to prepare a sales report as it had been busy with several activities in the past two weeks. Hyundai launched the all-new Accent sedan on December 2 and had its thanksgiving party last Tuesday.

Numbers are in
In a separate interview, Perez-Agudo said Hyundai's car sales report has been sent to CAMPI. 

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"We submitted already. It's already with them," Hyundai's top executive said, adding that the data was handed over to CAMPI in the morning of December 9. 

When asked for the Hyundai's November sales figures, Perez-Agudo said the official announcement should come from CAMPI. Based on the industry group's data, Hyundai is currently the third leading car brand in the Philippines in terms of sales, next only to Japanese marques Toyota and Mitsubishi. As of October, Hyundai's sales have reached 17,118, almost double its sales as of October 2009. 

While its sales are growing, Hyundai is also one of the companies pushing for a level playing field in the automotive industry while the Philippine government is finalizing the Motor Vehicle Development Program. 

In fact, Hyundai's Perez-Agudo currently leads another automotive group called the Association of Vehicle Importers and Distributors (AVID), which has been calling for fair treatment of assemblers, exporters, importers and distributors. 

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With a group like AVID clearly more supportive of companies like Hyundai, is Perez-Agudo planning to leave CAMPI for good?

"I haven't decided," she said. "I just finished several activities for December. I'll make a decision when the time comes."

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