Last year may have only been The Covenant Car Company's (TCCCI) second year in existence, but the milestones for the exclusive importer and distributor of Chevrolet vehicles in the Philippines have already started flowing in.
From selling 2,025 units in 2010, TCCCI moved 2,763 units out of its showrooms in 2011 to register a 36.4-percent year-on-year growth. TCCCI credits this to the Philippine market's increased interest in Chevrolet's passenger cars, particularly the new five-door Spark mini hatch and the Cruze compact sedan (which, incidentally, bagged the 2010-2011 Philippine Car of the Year award).
"The optimism that came from having introduced an award-winning product to the Philippine market translated to an enthusiasm for launching new offerings from Chevrolet including the Spark, which gained a massive following evidenced by the fact that it was used as a main character on a local network's teen-oriented show," TCCCI said in a statement.
TCCCI's five-year warranty program for Chevrolet vehicles also proved popular for its customers as it gives them "an additional two years of worry-free Chevy ownership," compared to the usual three-year warranty program of other car brands.
Last year also saw TCCCI grow its number of dealers to 16 with the opening of five new ones, namely, Chevrolet Greenhills-EDSA, Chevrolet North EDSA, Chevrolet Otis-Manila, Chevrolet Cebu and Chevrolet Tacloban.
It wasn't just in vehicle sales that the Chevrolet brand shined bright in 2011. The American carmaker was also named the top car brand in J.D. Power Asia Pacific's 2011 Philippine Customer Satisfaction Index Study, here it scored the highest overall satisfaction for maintenance or repair work in the first 12 to 24 months of owning a brand-new vehicle.
For 2012, TCCCI is hedging its growth on the opening of five more dealerships, including Chevrolet Cagayan de Oro, which is due to open soon. Of course, talking about TCCCI's fortunes won't be complete without talking about the arrival of at least two brand-new vehicles this year: the highly anticipated Colorado pickup and the eagerly awaited Sonic subcompact sedan.
"Chevrolet in the Philippines will continue to do its best in giving the public more reasons to love Chevy," TCCCI added in its statement. "That means more new cars, being present in more segments and presenting valuable offers for the Filipino consumer to fall in love with. And in true Chevy fashion, these products will all come with the best look, performance, value for money, and worry-free ownership that the brand has proven through the awards received and offers presented in the past two years of operation under new management."