Chevrolet to offer \'Transformers\' Special Edition Camaro

A toy for rich, big boys!
Jun 29, 2011


Movie-related merchandising used to be limited to just toys and clothes, and other stuff you can buy at the mall or a convenience store. Nowadays, cars are also in the merchandising game as Chevrolet will once again be coming out with a Transformers Special Edition Camaro just as the third installment of the Transformers movie franchise heads to the cineplexes in July.

\"The Transformers franchise has helped introduce Camaro--and Chevrolet--to a whole new generation of fans,\" said Rick Scheidt, vice president of Chevrolet marketing. \"Its role in the films helped make the Camaro the best-selling sports car in America, and one of the best-known cars of any kind around the world.\"

The Transformers Special Edition is actually a $3,000 package that will be offered on the 2LT and 2SS Camaro Coupes clad in Rally Yellow paint. Besides getting content that\'s part of the RS appearance package like the HID headlamps with \"halo rings\" and RS-unique tail lamps, the Transformers edition gives the Camaro black rally stripes that stretch over the hood, roof, and decklid, a unique high-wing rear spoiler, 20-inch black-painted wheels wrapped in high-performance summer tires and Autobot Shield logos on the center caps and front quarter panels.

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Inside, the theme continues with a black leather interior accented with yellow stitching on the instrument panel, center console, armrests and seats while  Autobot shield logos are embroidered on the front headrests and on the center console lid.

Two dealer-installed options are also available: exclusive, 21-inch, black-painted wheels and a black ground-effects package.

Although customers can order the Transformers Special Edition Camaro by July, interested buyers in the Philippines might be more than disappointed. According to Chevrolet, the package will be available only to Bumblebee\'s fans \"in the United States, Canada, China, Japan, Europe, South America and the Middle East.\"

In 2009, Chevrolet also released a Transformers Special Edition Camaro, which coincided with the release of the second installment of the Transformers movie franchise.

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